Privacy Policy
Last updated: August 19, 2026.
Borrowed Calm ("we", "us", "the site") is a brand operated by VIEWSPIKE LLC, a Massachusetts limited liability company. This policy explains what we collect when you interact with Borrowed Calm, why we collect it, and what choices you have. It covers borrowedcalm.com and the checkout, offer, and product-delivery pages we operate for Borrowed Calm, wherever they are hosted.
Information we collect
Information collected automatically: when you visit the site, our hosting provider and analytics and advertising partners may automatically collect technical information such as IP address, browser type, device type, operating system, referring URL, pages viewed, and clicks. We use this to measure how people arrive here from ads and how the page performs.
Information collected when you buy: when you choose to buy, checkout runs on our checkout provider, which collects the information needed to complete and support your order: your name, email address, billing details, and what you bought. We do not store your full payment card number. We keep a record of your purchase so we can deliver your product, provide support, and process refunds.
Information you provide when you contact us: our contact page uses a form hosted by Formaloo. When you submit it, we collect the name, email address, and message you choose to provide, and we use them only to read and respond to your message.
Information you provide as feedback or a testimonial: if you choose to send feedback or a testimonial through a form we provide (also hosted by Formaloo), we collect the first name, last initial, general location, and comments you submit, and an order email only if you choose to give one. If you give us permission, we may display your feedback publicly, for example on our site or in our advertising, shown with your first name, last initial, and general location, and never your full name, email address, or billing details. The license that applies is described in our Terms of Use.
What the Borrowed Calm Map does not collect: the answers you enter into the Map itself, your responses about your own episodes and anything you type in its reflection fields, are saved only in your browser's local storage, on your device. They are never transmitted to us, and they are not kept in any account or database of ours. Clearing your browser data clears them, so print or save your read if you want a copy that lasts.
Cookies, analytics, and advertising technologies
This site uses a small, named set of technologies:
- Cloudflare hosts and secures the site and provides basic, cookie-free traffic analytics (Cloudflare Web Analytics). It may set short-lived security cookies to protect the site from abuse.
- PostHog is our analytics provider (United States cloud). It records which pages are viewed and how visitors move from this page to checkout, using a device identifier stored in a cookie and local storage. It builds a visitor profile used only for the measurement described here. When you complete a purchase, our own server also reports that purchase to PostHog, so we can measure how visitors move from the page through to a completed order. That report is sent by software we run ourselves, after the purchase completes, and it carries the purchase amount and order reference tied to the same analytics identifier, not your name or email. Automatic click capture is off, and session recording is disabled in the code we ship, so it does not record video-style replays of your screen.
- Meta (Facebook and Instagram) provides advertising measurement. With your consent where required, this site loads the Meta Pixel, which tells Meta that your browser visited this page, and that you selected a purchase link if you do, so we can measure ad results and so Meta can improve ad delivery, including for interest-based advertising. It may set cookies such as _fbp and _fbc. Our checkout page may also set the _fbc cookie itself, from the click information carried in the link you followed, so that ad measurement still works after you move from this site to the checkout. When you complete a purchase, our own server also reports that purchase to Meta, so ad results can be measured. That report is sent by software we run ourselves rather than by the checkout provider, and it is sent after the purchase completes.
- ThriveCart provides checkout, with payment handled by processors such as Stripe and PayPal inside the checkout. These load when you open the checkout and are necessary to complete a purchase.
- Formaloo hosts the contact form, and any feedback or testimonial form, on our site, inside a sandboxed frame whose scripts run in Formaloo's own domain rather than in this site. It loads only when you choose to open one of those forms, so nothing from Formaloo loads until you ask for it, and it then receives only the information you choose to submit on that form, along with technical information such as your IP address, under Formaloo's own privacy policy. Because it is a functional form rather than an analytics or advertising tracker, it is not part of the consent control described below.
- Flipbooklets hosts the readable and downloadable versions of the guides, cards, and bonuses delivered after a purchase. When you open one of those documents, it opens on Flipbooklets' own site, which uses its own cookies and analytics under Flipbooklets' own privacy policy to run the document viewer. That technology is operated by Flipbooklets, not by us; it is separate from the analytics and consent control on our own pages, and it receives technical information such as your IP address and device type when you open a document there.
- First-party storage on your own device holds two different kinds of thing. Your consent choice and a region hint stay on your device and never leave your browser. The advertising cookies named under Meta above, _fbp and _fbc, are also kept on your device, and unlike your consent choice they are sent to Meta with the measurement events described there. Separately, for each visit our own server records only whether you came from a state where we show the consent notice, so we can tell how often people accept or decline it. That record is a single yes or no. It carries no address, no name, no device identifier, and nothing else about you, we do not join it to anything, and we do not share it.
Your consent controls analytics and the pixel. If you visit from California, Florida, Pennsylvania, or Washington, analytics and the Meta Pixel stay off until you choose Accept on the consent notice, and choosing Decline keeps them off. We honor the Global Privacy Control (GPC) browser signal for all visitors: if your browser sends GPC, these technologies stay off with no action needed from you. You can review or change your choice at any time using the Your Privacy Choices link. Web fonts are served from our own domain, so no font provider receives your IP address. You can also block or clear cookies in your browser settings.
How we use information
We use collected information to operate and improve the site; to take, deliver, and support your orders; to send you the emails described under Email we send you; to respond to your questions and messages; to measure advertising results; to detect, prevent, and address abuse; and to comply with legal obligations. We do not sell your personal information for money. Because the Meta Pixel supports cross-context behavioral advertising, the California Consumer Privacy Act treats it as "sharing"; the section below explains how to opt out. We disclose information to the service providers named in this policy only so they can perform their services for us.
When you buy
When you make a purchase from this site, VIEWSPIKE LLC is the seller. Our checkout and payment processors handle your payment, and we do not store your full payment card number. Refunds are available for 60 days, no questions asked, as stated at checkout and in the Terms of Use.
Email we send you
If you buy from us, we send you a short series of educational emails about what you bought, and from time to time about other things we publish. Encharge is our email provider (United States cloud). It stores your email address, the name you gave at checkout, and a record of the messages we sent you.
We can see whether you open our emails and which links you click. Our emails carry a small invisible image that loads when the message is opened, which tells us it was opened, and the links in them route through our own tracking subdomains so we can count clicks. We use this only to judge which emails are worth sending and to stop sending to addresses that never open. If you would rather not be counted, most email apps let you block remote images, which stops the open signal.
Every marketing email carries an unsubscribe link at the bottom, along with our postal address. Unsubscribing stops the marketing emails. We may still send messages you need about an order you placed, such as a receipt or an access link.
Your choices and rights
Depending on where you live, you may have legal rights regarding the personal information we hold about you, including the right to access, correct, delete, or restrict its use, and to opt out of targeted advertising. Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, Delaware, New Jersey, New Hampshire, Nebraska, Minnesota, Maryland, Iowa, Indiana, Tennessee, Kentucky, and Rhode Island have specific statutory rights under their state privacy laws. To exercise any of these rights, use our contact page. We will respond within the timeframes required by the applicable law.
If we turn down your request, we will tell you why, and you can ask us to look again. Reply to our response, or send a new message through our contact page with the word "appeal" in it, and a person will review the decision and get back to you within 45 days. If we still say no, we will tell you how to raise it with your state attorney general.
California residents (CCPA/CPRA)
In the last 12 months we have collected these categories of personal information: identifiers (IP address, device identifiers, and, if you buy or contact us, your name, email address, and the billing address you give at checkout), internet activity (pages viewed, checkout activity, and opens and clicks on emails we send you), commercial information (purchases), and, if you contact us, the contents of the message you send us. We collect them for the purposes described above and retain them as described under Data retention.
We do not sell personal information for money. We do share the following with Meta for advertising measurement: device and browser information including your IP address and your browser's user agent string, page-view and checkout-interaction information, purchase information, and information used to match your purchase to an ad, which is your email address, your name, the city, state, ZIP code and country from your billing address, and a customer identifier. Everything in that last group is hashed before it is sent, meaning it is converted to a fixed-length code so we do not transmit the plain values; your IP address and the advertising cookies are sent as they are. The CCPA defines this as "sharing" for cross-context behavioral advertising. To opt out of sharing: use the Your Privacy Choices link on any page and choose Decline, or turn on the Global Privacy Control signal in your browser. We honor both as an opt-out for the browser technologies described above. Separately, if you complete a purchase, the completed purchase may be reported to Meta from the server for ad measurement, as described under Meta above. On a verified request we delete the personal information we hold, except where we are required or permitted by law to keep it, and we direct our service providers to delete theirs; for purchase data already reported to Meta, we will notify Meta of your request. To make a request, use our contact page.
You also have the right to know, correct, and delete your personal information, and the right not to be discriminated against for exercising these rights. You may use an authorized agent. To exercise any right, use our contact page; we verify requests by confirming control of the email address associated with your purchase or your message to us. If you have neither bought anything nor contacted us, we hold no record that identifies you by name or email.
Data retention
Analytics and advertising data is retained for the period set by each provider named above, under that provider's own policies. Order records are kept as long as needed for delivery, support, refunds, and legal requirements. Messages you send through our contact form are kept only as long as needed to handle your request and for our records.
Children's privacy
This site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we will delete it.
Security
We use reasonable technical and organizational measures to protect the information we hold. No method of transmission over the internet is 100 percent secure, and we cannot guarantee absolute security.
Changes to this policy
We may update this policy as the site or applicable law changes. The "Last updated" date at the top of this page reflects the most recent revision.
Contact
Borrowed Calm is operated by VIEWSPIKE LLC. For privacy questions or to exercise your rights, use our contact page, or write to: VIEWSPIKE LLC, 500 Cummings Center, Suite 6500, Beverly, MA 01915, United States.